What might we see with the next generation of mobile technology?

Everyone is excited about the possibilities of the fifth generation of mobile networks to significantly change the way that mobile "phone" control our lives. Here are a few ideas:

1. Using a 3D hologram rather than travelling so that you can be "in the room" with work colleagues and loved ones,
2. Voice Activated Concierge Service that you allow to read your messages, control your diary etc so that you might manage the information overflow of your daily life,
3. Avatar based news feed that allows you to be updated about what you need/want to know when you want without having to flip across a number of services,
4. Autonomous Cars that self report faults and arrange service appointments based on usage and your needs to "drive",
5. Smart Homes that are capable of turning on lights, heating, running a bath, washing machines, cookers and remote access for deliveries whilst also security features using video based on real time location information from your phone and traffic flows so that you get home and find that the house is how you want it,
6. Augmented Reality that uses the camera in your phone to overlay information for you so that you can move around a new space as if you were a local.

Whilst these are all suggestions about what we could see with 5G services they are in fact predictions that Orange made when planning for the launch of 3G nearly twenty years ago. It was the work of those who staffed the Think Tank that was called The Imaginarium it had people with titles like "ambassador of strategy" and "knowledge consul". It right predicted that Mobile Networks will be about providing life services rather than selling phone calls and that there will be no killer app for wireless.  It made some bold bets on that future, paying $137.5M to the Press Association for a digital news-feed and $137.5M for a start up speech recognition service called Wildfire. Under the ownership of France Telecom these bets did not pay off and the people who dreamt of the future left.

Today we have very few Labs within Telecoms Networks and they are not focused on Innovation as they once were. Perhaps 5G might deliver some of what we thought possible with 3G. Perhaps some of what was predicted failed because demand could not be stimulated significantly to create the market.  Perhaps the Executives who started to run Mobile Networks once 3G launched had to manage the debt in such a way that they gave away Customer Relationships to the likes of Facebook, Apple, Amazon, Netflix and Google without getting anything in return. If 5G is to change anything it needs to change the way that infrastructure is paid for and valued.

Somethings to ponder

The Google future is one that means you only need to speak one language. Alongside showing the Phone that Google hopes will "incentivise" Android Handset Makers they showed off a headset that allows real time translation. Will this be the Babble Fish of Douglas Adams fame or is it going to lead to mistakes that a Comedy Writer could only dream of?

Interesting round up on the current state of UK's next round of Spectrum Auctions over at Telecoms.com gives Ofcom more credit that they are due, but I also think that a delay might not be a bad thing given that most Networks are still trying to figure out just what they are going to do with 5G.

Softbank investment in to the UK post purchase of ARM is highlighted in this report. Whilst the UK headcount has grown so has the non-UK headcount and I expect that the increase will be greater outside of the UK going forward given the politics of a post Brexit UK.

Technology Review has an interesting post on the problems being a Futurologist that is worth a read. Almost all of the thoughts about the potential for AI could have been written by the staff of Orange's Imaginerium in 1999 when they modelled what customrers would be using the 3G network for once it launched.

Did Liberty Global just pay Arthur D Little to publish research that shows it has very little future?

Having spent some time reading Arthur D Little's latest report, Unlocking GigaWorld Innovation, I have to ask why was Liberty Global associated with it?

If you liked the @adlittle report, you can find out more about our #GIGAworld campaign here at https://t.co/yFaVPj4fnu

— Liberty Global (@libertyglobal) September 20, 2017

If you take the time to read the report very little of what the outline can be served by the services currently sold by Liberty Global unless I have missed them building a massive Business Services unit to match those of BT Global Services and Vodafone Enterprise Services. The report in itself seems to be of the sort written by Analysts in order to justify a particular market and has a degree of optimism even a Blockchain booster my call over confident.

If the report is a forecast of what is happening rather than what might then Liberty Global does not have the product portfolio or workforce that is capable of grabbing the opportunities and thus faces the terminal decline of a British High Street shopping chain that failed to engage suitably with the Digital Consumer.

Go take a look and tell me if I'm fooling myself!

So where are we going in Mobile?

I look at the mobile ecosystem in Europe and fear that rather than making progress it is regressing, people are not innovating rather they are controlling costs in order to offer some kind of financial return for the shareholders.

Back in 2008 the former Strategy Director of Orange and I were telling everyone that if the Mobile Networks were to have a future as well as building out networks they needed to invest in improving Voice services or they would end up hollowing out the core business. Well I guess they were not listening.  My own family fear making telephone calls on the basis that they are too expensive regardless of the fact that I have told them that the tariff they are on means that they have unlimited to calls to fixed and mobile numbers in the UK. Asked to say how much a call costs they appear like a Government Politician asked the price of a pint of milk and a loaf of bread.

Meeting with others involved in Futurology and they have moved on from evangelising Apps to now push the rise of Wearables/Internet of Things/Big Data.  I am reminded of the Early Days of Imagineering at Orange  where they worked with Charles Church and Microsoft to build a House of the Future in Commuter Belt Hertfordshire.  People were asked to come and live in the house and then observed in an effort to understand what was possible and what was not.  The biggest issue I have with the Automation of the House is just how do we propose to install the technology into the millions of houses that we have already built because at 150-200K new homes a year it's going to take a very long time before the market is of significant scale without such.  I look outside my window at home and less than one in fifty houses where I live have a solar panel despite financial incentives. I know that I am due another round of renovations as it has been nearly ten years since I replaced the bathrooms and lighting. But I don't think that many others would say right now is the time to invest in enabling my house to be run by the Internet.

If I were to make the investment in enabling my house to be part of the next wave of technology what guarantee do I have that I have invested in the VHS solution rather than Betamax?  Worse still will my investment be that of MiniDisk proportions and in a few short months the novelty of the new has faded and I no longer wish to use Nest to control my heating system or who ever supplies my lighting system.  Worse still now will my connect fridge work if I persist in shopping at the Farmers Market rather than Whole Food Market? My artisan Butcher, Baker, Brewer and Cheese maker will not sully their products with smart tags and life is too short for me to inventory everything that comes into the house.

The fate of Nike's Fuel Band is something we can expect to see with Google's Glass and an number of current trendy fitness bands. Am I going to have another shoe box of tech junk that will only be fit for my own personal technology museum because they were once mass market and are now obsolete?

Perhaps now is the moment for the Mobile Networks to take greater control of there assets and whilst installing 4G technologies also adapt the API's that are used by Internet Firms to enable Apps and Internet of Things?  In doing so they can once again price the value of connectivity this time using terms such as Quality of Service, Security and Enhanced Bandwidth to get extra payment above that of basic utility prices.

We are at the very early stages of 4G in Europe, it will be another 2-3 years before the service is deployed to cover the majority of the Landmass in most countries and then the speeds available will slowly be increased and new services/businesses will come to the fore.  I do not expect that the companies that will dominate 4G are know yet just as Apple, Android and Apps were not on the tip of everyones tongue in 2003.        

Questions Raised

Over the last few months my work projects have seen some recurring observations develop into points of interest.  I am not sure where the answers are, I am not even sure that people are making the same observations let alone crafting solutions. I thought that I would hang a few of the observations out and see if people want to respond.

So if I am using multiple devices, why can't I share "history" across them? I don't want just the synchronise my end points rather I want to map the footsteps that I travelled in getting from A to B.  Thus this is not a synchronisation problem rather it is about replication. Who can I trust to store and retrieve these journeys?

If it is about the software are we getting to a point when the hardware doesn't need to be replaced so frequently? With hardware now priced a $600+ for a premium device why can't I get it built to order and so specify what I want? If that happens then the Mobile Networks need to change their business model as they are no longer financing the device rather they are facilitating connectivity!

If you look back at the history of 3G technology you discover what we saw at launch phase quickly changed as customers declined to take the product served up by the Mobile Networks.  It was only once 3G had become established that Apple entered the market and disrupted the whole industry. The current generation was launch two years ago in two years time it should be established enough for someone to enter the market and disrupt it once again. The speed and quality of the data connection should make for a number of interesting possibilities, the loss of trust in established players and the advertising based funding model for the Internet means that for someone a massive opportunity awaits.    

So will we be wearing our next mobile phone?

The excitement over the summer has been about wearables when it comes to mobile technology.  Will our next device be in the form of smartglasses or smartwatches or even a smartsuit?

To be honest having got into some of the futurology that saw mobile phones becoming just a piece of jewellery in the form of a single earring I have a bad track record. I thought that we would be living in smart houses that sensed everything that went on and the handset would become the ultimate remote controller. I saw the mobile network morphing into a service provider that would be trusted to hold and manage all your personal data.  To be honest these were forecasts back in 20th century and Google and Facebook had not become the cornerstones of many lives and we did not thing the NSA would read all our data.  The Mobile Network was going to become everyones personal assistant and we would all have exemplary concierge levels of service.

What I do think that is that we will not live with a single connected device rather we will have a number of devices which will have a personal network connection to a modem that offers highspeed broadband and voice services. Some people who are happy with "popular" music can live with Spotify and YouTube whilst others will want a music device that plays back their musical collection. The same can be said for e-reader, camera, media consumption screen. Some are happy to map their run using an app on a phone whilst others have a more detailed record tanks to a Garmin Watch, in future the Watch will connect to the web via your personal modem.

As Augmented Reality develops we might expect the specialist glasses to become contact lenses or a protection device as seen with fighter pilots head up displays.

As healthcare gets involved we could start to see a number of devices that are warn to sense vital signs and mobility.  We can expect to these developed for the Defence and Old Aged markets before they become mainstream.  We might also be able to see tags used to enable smart seats, beds or toilets in connecting them to a mobile device and using proximity it will allow differentiation of different people within a building. These devices are likely to be manufactured thanks to 3D printing development rather than Samsung/Apple/Google design labs and Chinese factories.

The big issue will be that the deployment of smart buildings and thus smart cities is going to be the ability to get political buy in and consumer uptake.  Very many of the senior executives I meet alongside senior politicians and very rich individuals do not carry a phone and have no wish to do so. Thus in areas of New York, Switzerland, London, Paris and Berlin now can to build the infrastructure needed to mesh new services together?  

I think that we will see a number of prototypes come to market when it comes to wearables most of which will fail because we would be embarrassed to wear them and be seen as some form of cyborg. If the wearables could be made to look like "normal" products then fear that you are being "stalked" would force social pressure to stop use. Would you want someone with a wearable to share the changing facilities with you at your gym?

My advice to Mobile Networks invest in building the fastest best quality network, develop tools to manage ID, offer storage and form federations to innovate service fail to that and expect to fall.

Time for a change?

If we are to see Mobile to continue to grow, then some structural changes are needed. With change at the top of Vodafone could we have a catalyst for change?

The new CEO of Vodafone offers something different from the status quo. In Viterio Colao you have someone with the skills of a Strategy Consultant supplemented with Operational Experience of a Country Manager. Having worked in the Italian Media industry he also has developed diplomatic skills that sees him able to form federations.

The price of a mobile minute is afalling thanks to competition and regulation. Whilst I expect to pay some premium for my use of mobile over fixed it is not as great as it once was. The reason for the deflation in the value that I place on the value has to do with my perception that mobile coverage is not as good as it once was; along with the lack of innovation in the basic product, Voice. Those that offer Mobile Data Services have failed to grasp the fact that for me it is connectivity for my Laptop whilst I enjoy a coffee between meetings rather than ebay and facebook coverage on my handset.

With a new CEO vodafone can take advantage of their scale and influence to alter the way the whole ecosystem functions. They could acknowledge the fact that at this moment the revenue streams are out of kilter and recent adjustments have not achieved a better balance.

At the moment Equipment Manufacturers have little incentive to innovate with margins falling over the last two years to less than 5%. If Ericsson, Nokia Siemens Networks or Nortel cannot find a reason to invest in developing new data solutions then what chance the Mobile Internet? The current Mobile Broadband has placed a massive load on the OSS and BSS systems in Mobile Networks as 5% of users are consuming two thirds of all data on the network. Whilst Huawei have excelled in the development of HSDPA/HSUPA/HSDP+ as they have taken marketshare to the point that today sees them leading the field; what will motivate them to create the flat architecture needed to open the mobile web?

The content space is no better with those that provide free content doing better than those who have a subscription service. The quality of the network means that very few attempts to watch streaming media by myself have been a success. Efforts by Networks to impose additional standards have resulted in displacing successful content with bland services that nobody wants. The iTunes platform is not something loved by Artists because the economics are wrong however the portal approach of Mobile Networks seeks to replicate this.

The battle between Handset Manufacturers and Mobile Networks seems to have swung to much in favour of the Networks. Sony Ericsson joined others in reporting a slowing of sales this year and a lowering of its average selling price. This means that they will expect to get a better return on the investment it makes in handset design which means that we can expect handsets to stick around longer. The only people I know who upgrade the firmware on a phone are iPhone users who are prompted to do so when they connect the device to a computer rather than over the air. To many early adopters have attempted to do so on other devices and turned them into bricks because of Operator profiles. If we slow the rate of release of new handsets then we will slow the rate of innovation as this is the only way that we can seed new services. We are now looking a handset makers moving towards three platforms in a way similar to the computer market with Windows Mobile, Symbian and Linux. This lowers the cost of deployment for Mobile Networks and makes the developers lives easier because the APIs needed will be smaller.

Recent projects have seen me look at the launch of Mobile Banking in the US. Over the last year they have managed to get over 8M Consumers to move from the Internet to the Phone. Some are just doing simple queries whilst just under half are making payments. This market is serviced by a wide range of service enablers who have acted as trusted providers sitting between Banks and Mobile Networks. All in the process share the rewards in a federated approach no one is talking about "my customers" rather it is about users. Dependent on the handset and my financial needs I can Bank using SMS, Browser or Java Aplet. All those working in Mobile Banking have a common evolutionary path that sees them working towards Mobile Payments and then Mobile Wallet over the next 2-3 years. They will include Store Cards, Coupons, NFC, Access and Keys in the evolutionary steps. They are all able to work on the development of functionality because they have a framework that is stable thanks to the Federated approach.

The work of the European Commission seems to be to reduce the mobile premium to zero via regulation.

Taking all of the points above I would hope that Stratergy in Vodafone would apply some degree of logic that says its time to make a massive change otherwise we face the risk of becoming a dumb pipe. If European Networks do not change the way that they deal with partners then they will find themselves by passed. The difference between fixed and mobile is that mobile has the payments mechanism built in thus connected consumers with retailers the mobile network could take a commission on the sale. If Vodafone were to look outside of Telecoms and say we will become a facilitator in the same way as Tecso's Clubcard provider the ARPU will not come just from handset user but from those that want to communicate with them; this is after all the plan of Blyk. Better software installed at the level of the base station could improve the information that the Mobile Networks gather and thus aid knowledge about the users. At this moment my Network providers know very little about me or my useage of mobile as I us more than one network and so simple bill anaysis fails.

In Europe rather than buying new subscribers the focus needs to be getting more of the current subscribers wallet. As a mobile user we all have a budget, some of the most informed users are those with a limited budget. My daughters and their classmates have an excellent knowledge of prices for mobile and are innovating how they share content off network. What they present for Vodafone is a communication chanel which used correctly will provide revenues far greater than the amount they spend on connectivity. The FMCG community has an excellent knowledge of Brands and are will to pay for a conversation with small groups who they can get to spend money on increasing the money they already spend on a product.

If you look at the failure of WiMAX, IMS, MMS ..... to find a market you will see that one common feature is the lack of a common ecosystem. Perhaps if these technologies had first attempted to form a Federation then they would have been a success? Vodafone has the power thanks to size and footprint. Does it have a CEO prepared to change the game?

Deloitte reports on M-Payments

First off an appology to those who do bother to read this blog, I have been busy with work and so not spent as much time writing as I would have liked.

One of the assignments that I have been working on is the possible future of the Handset business.  Very soon I think that we will be in a position where the incremental improvements become so small it will be difficult to sell them as the next great leap forward.  I think that Italy will be the first country that this happens as nearly 40% of the users have a 3G handset, France will be the last of the Big 5 to adopt such a model as it has the smallest number of 3G users.

I think that what users will adopt is a "Business Watch" play in that they will have a Work Phone, Dress Phone and Weekend Phone which they swap a single SIM between them.  The Network will provide its services on a SIM only contract and the user will buy handsets in something closer to the Apple store than CPW.

If we accept the premiss that this might happen, then the networks are going to look at services rather than products that will retain staff.  If that is true then M-Payment that is based on SIM NFC could be something that aids just such a retension.  Tarriffing will not be something that helps retain the users as regulation will lower prices, just look at what has happened with International Roaming.

What Deloitte does not address is the fact that at present the Networks strategy is to just rent space on the SIM to a Payment Processing Group rather than understand the customer segmentation.  But then my Network fails to understand that as well as a relationship with them, I also have relationships with tow of its rivals so how can it understand my Banking relationship?

 

Evolution at work

Yesterday I went to a railway arch in South London to here now Orange see the future of work.

It was interesting to see that mobile data is on the up turn. Last year the event was compared by an Orange Business SVP and this year we had a BBC journalist.

After five years the guys at Orange Business Services are getting good at staging such events that aim to show businesses now to use technology to manage the work force. This year we were not force feed that the solution requires Orange Broadband for home workers.

Robert Ainger presented the latest findings from Orange Future Enterprise on emerging work culture. I now know that I might be a Replicant or I could be working in a Mutual World whilst last year I was living in a data cloud with selective integration. It would have been good it the facilitators were better educated when talking about the future of work.

Over the last few weeks I have been listening to presentations about how IBM and Shell have been working on the future of work. We were also treated to some figures from Microsoft on how mobile and remote working is developing and how they themselves live using just such solutions. The next few weeks I am going to spend time looking more into the generational as well as the geographic differences of technology adoption. Can see myself investing time with a few of those that have made me think over the last few months about how things are coming together.

Why the photo, well I think it shows Orange addressing 52% of the population with something more than a Pink handset. The sad thing was that over the two hours it was working I did not see one person indulge. Perhaps those that were manning the stands enjoyed it once we all left.

Others in MoMo pointing fingers at Mobile Commerce

Thanks to Ged, I picked up on the MoMo Global post about Jupiter's report on too many initiatives in mobile payments are slowing development - will have to send this to GSMA and see if they agree that!

Yesterday the Sunday Times had a feature on how GSMA and Mastercard were going to bring credit cards to the phone by this time next year! As I said last week I don't think so. Catching up at the London MoMo event this month with some who have been working on mobile payments for the last few years they said that the depressing thing is that the US are driving a number of trials that failed in Europe FIVE years ago.

I believe that payment services are key to the mobile industries long term growth. In South Africa they launch of M-Cash on the MTN network has seen a shift socially with an underclass now able to access banking services as well as payment of welfare services. In Europe I see M-Payment as something that could move the customer base from prepaid to postpaid services. Such a transition would be allow the networks to control costs, in the UK £4Billion is sent each year by networks on SAC. It could also mean that if we are to progress down the NFC route are handset can become much more than phone. What about using the handset as a key for example, such a development could see me gain access to my house, start my car and enter offices.