Friday, October 26, 2007

Evolution at work

Yesterday I went to a railway arch in South London to here now Orange see the future of work.

It was interesting to see that mobile data is on the up turn. Last year the event was compared by an Orange Business SVP and this year we had a BBC journalist.

After five years the guys at Orange Business Services are getting good at staging such events that aim to show businesses now to use technology to manage the work force. This year we were not force feed that the solution requires Orange Broadband for home workers.

Robert Ainger presented the latest findings from Orange Future Enterprise on emerging work culture. I now know that I might be a Replicant or I could be working in a Mutual World whilst last year I was living in a data cloud with selective integration. It would have been good it the facilitators were better educated when talking about the future of work.

Over the last few weeks I have been listening to presentations about how IBM and Shell have been working on the future of work. We were also treated to some figures from Microsoft on how mobile and remote working is developing and how they themselves live using just such solutions. The next few weeks I am going to spend time looking more into the generational as well as the geographic differences of technology adoption. Can see myself investing time with a few of those that have made me think over the last few months about how things are coming together.

Why the photo, well I think it shows Orange addressing 52% of the population with something more than a Pink handset. The sad thing was that over the two hours it was working I did not see one person indulge. Perhaps those that were manning the stands enjoyed it once we all left.

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