Conversations since the return to work seem to focus on the presumption that the answer is Apps when it comes to mobile.
I fear that those I am speaking to are extremely short sited and need them to starting thinking about the end of the current smartphone OS ecosystems. I think that more individuals are removing Apps from devices than adding them and too many new apps are clones rather than innovative. As 4G coverages becomes more widespread we have an opportunity to change the current power structures. But this is only possible if those in the Mobile space change their mindset.