Will 2011 be the year that we see that the iPhone had no clothes?

I have spent most of this year questioning just how smart a phone is an iPhone. In my opinion it is neither smart or a phone. Its success can be put down to the fact that Apple have managed to create a massive buzz around it. A mixture of celebrity endorsement alongside massive advertising campaigns has made the device wanted by the public but does that make it a good phone?

To my mind the problem with the iPhone is that the App Store has failed to maintain innovation and the refresh of a new OS which saw Steve Jobs push facetime ™ as the new way to communicate show that Apple has grown tired. The Company seems to be pushing development in the area of the App Store with the focus on the iPad and Apple TV rather than making significant progress with phones. If I were a shareholder of Apple stock I would be asking when can we expect to see a similar diversity in form factor for phones as we see in iPods? What is the company doing to improve the quality of phone calls?

I accept that in some markets the iPhone has been very successful. However the same was true of Motorola with a number of handsets and look at them now. I am sure that for some the fact that you see so many with an iPhone has taken the luster off the product. A number of those I know who are currently using an iPhone 4 acknowledge that they have two-three old iPhones at home having upgraded as each new machine is released. Yes I know that the same can be said for Blackberry Users or Nokia fans but the buzz around them is not as loud.

Ask Motorola about how fast the consumer can turn and you will be told that the abandonment can be faster than the celebrity status of a contestant in Big Brother. I think that Apple will play a significant part in the mobile device market for quite some time. I do not think that the product will be a phone however. As consumers we tend not to converge on a single device but rather diverge. As consumers become more knowledgeable about costs and experiences they also demand more. The novelty of the App has long past for most of us and so we are looking at the utility of our devices.

The combination of living in the Cloud and the iPad means that I can now work without my MacBook Pro for most client engagements. Thus I carry a device that allows a better user experience than an iPhone when it comes to watching video, reading books/papers or casual web surfing. As I become someone who carries multiple mobile devices rather than have a mobile subscription for each I have bought a mifi dongle for those times when wifi is not available free of charge (my ISP gives me free access to hotspots as part of my service.)

So will Apple surprise us with an iPhone Nano; will we see HD Voice available on the iPhone 5 or will the iPhone become a museum exhibit? I think that Apple are focused on the revenue streams from the iTunes store and thus we may never see an iPhone7 as the exit the phone business.

What would I rather pick up my phone or my keys as I leave my house?

Today Nokia launch their first NFC enabled handset.

With one of these phones can I replace my Oyster card? How about my NFC car fob? What about the Garage Door? An my Bank Card has NFC so can I replace that?

The answer to all these questions is at this moment in time is NO. Therein lies the problem with standalone development and the current fixation that the App Store is the answer.

Nokia has over the last four years been working with a number of stakeholders in the NFC ecosystems. Trials that I know of include a trial of season tickets at Manchester City Football Club, replacement of Oyster Cards in London, cash replacement trials in France. They have worked hard on the development of a technology standard that will replace card readers over time, they have studied hard the ethnology around the change in behaviour.

Why then is the launch of the new handset inhibited? Because the other stakeholders in the NFC space fear that they will become locked into a walled garden controlled by Nokia perhaps? How about the fact that the innovation required for such a service now faces a lag because too much resource is directed to the needs of Apple and Android development?

If the mobile is no more than hardware and as a User I have an expectation that just like an MP3 player I should be able to fill it with the content that I want. The launch of new technology such as NFC into the mass market needs to be Federated more. That is when Nokia launch such a phone it needs to be reported by my Bank, Carmaker and Transportation provider who all tell me that I can now use it to access their services. Lets face it no Call Centre Assistant you talk to so far would be able of facilitating the firmware upgrades needed to install new services.

Sorry I have been quite

It has been some time since I have posted anything.

The reason is that I have become more and more frustrated with the fixation that the answer is the iPhone for all things that are wrong with the mobile phone market. Just as Motorola got it wrong with placing all its eggs in one basket trusting everything to Apple is flawed.

Those that ask, what about Android? Have to understand that Google is just another walled garden and it to is flawed for other reasons.

The fact that both of these handset developers see the future as about the power of the App store highlights the failure to understand the ecosystem that is the Mobile Phone Industry. Observe the clamour of Vodafone Shareholders looking for the fire sale of minority equity assets to see the bonfire of the vanities.

Google does not seem to understand the timeframes the Industry operates under.

Apple sees life in a binary format of winners and loser which risks seeing the foundations crumble under them. As a futurologist I read the tea leaves for Apple as potentially pulling out of the phone market. Recent developments with the iPad, iPod and Apple TV could all point to no iPhone6. If the App store was the answer look for the BBC News app on the OVI and ANDROID stores it will not be the same one developed by Fjord for the iPad.

Nokia have replaced the CEO as he was unable to develop a handset that would kill the iPhone. As Apple is a very small rival and the real fight is with Blackberry his focus was on the right place. Yes fire him because he did not stop the rise of RIM but not for the lack of a high end handset that fails to complement the ecosystem.

If you fail to understand the need to support the ecosystem what you face is failure of the infrastructure. If Vodafone cannot see a return on the investment for new base stations why are they going to build them?

Once Mobile Networks employed anthropologists and sociologists to understand customer needs and develop products. Now they live on Internet Time which works on open development with Darwinian evolution. Evolution is difficult when the search methodology is a top ten list rather than accurate indexation with a standard taxonomy.

This post is me letting off steam. I might come back and develop some of the observations above or I might lie in a dark room and listen to whale music.

1 Billion Apps, can someone help Apple with it's counting....

OK so in 9 months customers of Apple have downloaded 1 Billion Applications for the iPhone AND iPod Touch.

I look upon this not as a demonstration of the market for mobile data services but rather the demand for personalisation. As before with people buying ringtones and wallpaper owners of mass market consumer electronics wish to make them unique.

I am not an iPhone user but I am someone with a Touch. I have 20 applications that I use on my iPod and have removed 6 that didn't work. The average for each of my applications is 4 updates since I have installed them. Does Apple count these as 26 Apps or 90 something?

I understand that Game Theory is deployed by the Vendor of an App to keep it in the charts thus I expect that we are looking at Double Counting.

As a Touch user I can only connect via WiFi but as someone who works in an environment that such services is ubiquitous connectivity other than when in Transit is good. How many iPhone users are also doing so over WiFi rather than 2G/3G mobile? Thus the next time that someone tells me that Mobile Data is mainstream can they at first demonstrate that what they are doing is possible on a handset that is not Smart?

The next few months will be interesting in that the economic downturn means that the old subsidy model is over and so will smartphone numbers grow if the consumer has to pay up front for the handset? Without a Smartphone what of the market for Apps?

When I can get Opera on my Touch I will consider that Apple is Open and Mobile Data is more than niche.

So Just what are you developing for the App Store?

Terence Eden's presentation at MoMo London was interesting for the fact that he highlighted that the biggest selling handset in Europe last year was a Nokia 6300 and Globally it was also a Nokia 1100. Neither of the handsets are Smartphones however they are purchased by Networks to give to subscribers these handsets when compared to a Smartphone are positively basic.

Given that fact what should you be developing? Perhaps we need to look at using the assets of the Mobile Network to overcome the lack of power in the handset? Alternatively we could look at services rather than applications and look at partnering with Transit Systems and Banks to introduce ticketing and payment solutions?

What is going to stop you is the fact that success requires those within the Mobile industry to understand that it is an ecosystem. When we have an ecosystem then we can operate as a federation with a Thought Leader shaping requirements then Networks and Service Providers publishing Application Profile Interfaces that will open platforms to as many as possible. Whilst for those of us in the Mobile Industry this might seem a utopian dream and to Regulators sound lie a classic cartel, it has been done in the US with Mobile Banking.

A review of Mobile Banking in America will show that the Banks have invested millions in advertising the service in mainstream media, three of the four Networks have opened up there platforms. The result is that one in five phone owners have done some form of mobile banking in the last year. Over 200 companies have developed solutions for Banks. Wells Fargo has 28 different Mobile Banking solutions that range from simple text to complex java for Blackberry and iPhone. The usage of Mobile Banking is feed back to help understand the progression from simple transactions to peer-to-peer payments.

Having seen the Sandboxes set up by European Mobile Networks and Handset Vendors I fear that what is on offer is a range of islands rather than walled gardens. The problem is that the water between each island could be cold and have strong currents and the maps to navigate between them look like some from the dark ages rather than GPS satellite renderings.

Should I want to be a developer I would seek access to the HLR, I would want detailed APIs and microsegmention of the customer base with trends recorded over the last four to six quarters. I would want to be able to offer firmware updates to customers so that the handset is capable of operating at its optimum.

This is where the problem of any App Store makes them likely to fail. The Mobile Networks thanks to fragmentation in the legacy systems do not have the information I need and so any application launched is little more than a live experiment. If you own a Mobile Network and you want to use the intellect of others to service your Customers needs can you please invest in a Service Delivery Platform that covers the whole of your base and publish all of your Interfaces?

The Rise of the App Store

Over the last three months more and more of those that I have met who are new to Mobile say that they have joined because the industry has gone "Open".  They tell me that the App Store shows that the walled garden of the operators has finally been broken.

As someone who has been in the industry for over twenty years I have to inform then that the assumptions that they are working on are wrong.  We have seen all this before.  Not very long ago O2 had its Source developer community, they gave access to the O2 labs and test equipment for developers to use.  Companies big and small whent to Ealing or Marlow to show that they had just the application that was going to monitise the mobile web.  I did not see one single company that made money from the relationship.  O2 started charging developers for access to the lab and then SourceO2 stopped.

Vodafone, T-Mobile and Orange all had Partner programs that were aimed at launching applications to the consumer all of these have been scaled back.

This week we have news from America that the App Store might be a bubble in that those who download do not use many Apps.  This matters if your business model is ad supported.  The Apple App Store needs to learn from the Palm developers, I will believe that it is open when I can download Opera for my iTouch o replace the iCal with something more suitable.

I do not see the use of App stores as something that will improve the user experience.  I have persisted in try to make the Yahoo!Go service work on a number of handsets.  On my latest Sony Ericsson it no longer connects to the server and so cannot update, it did for a while then it stopped.  On my HTC Touch Plus the application works once in every five attempts! These two handsets are on different networks, I think the issue is that the network api has changes on my Orange handset, it might be an issue with memory on the handset with T-Mobile the issue is with the Radio Network I think.  Poor quality of service means that regardless of excellent design an App will become unloved and unused.