This week O2 stepped up the marketing push for the iPhone. The FT ran a story that they expected to sell 200,000 handsets before Christmas. Peter Erskine was on the BBC radio spreading the word prior to launch on Friday.
Now in the run up to Christmas the UK will buy some 3Million handsets and so 200,000 does not look that great. The concern that I have is whilst the Apple store is always busy I just do not see the consumer demand once you have managed to use the phone. I think that a large number of those handsets sold by Carphone Warehouse could be returned by disappointed customers looking to get something that works.
Whilst I agree that O2 is a Consumer Network I do not think that many on the network are happy to pay over £45 per month. I can only see that the iPhone will not drive the business forward, rather it will expose the limited capability of the O2 network. I also do not think that the O2 and Apple brands are aligned. O2 claims that a third of all text messages are sent on its network, the latest figures show that over 1 billion were sent in the UK. As I and others have said the iPhone does not do text very well this is another reason why I say that it will not be the happy event that some are saying.
Watching TV last night and I saw my first iPhone advert and I have to say that I was not overly impressed. This was an advert that showed some of how the handset works.
Just hope that the Google Phone is something that breaks the game open when the covers come off this week.