Thursday, October 19, 2006

The Beeb and its digital future

DAB a dud? asked the magazine programme You and Yours today on Radio 4 at lunchtime. Following on from The Guardians Media feature on Monday the BBC, one of the biggest Evangelists for Digital Radio, asked have we been short changed.

You can listen again to the debate about how we have been trying to live with a technology based on MP2 standards and need to move towads the AAC+ standard if we are to get the digital quality we could have. For me the interesting factiods are the stalled development of DAB across Europe.

The Driving back from my meeting I again was listening to the Radio, this time Simon Mayo on Radio Five and his guest was Paul Abbot the writer of some of the biggest successes on British TV over the past five years. The take away was that before the Broadcasters start looking at technology they need to invest in the talent. The Networks in the UK are not investing in training writers and before they do talk of Mobile TV would be a waste of time.

I wonder if anyone from the Management of BBC Broadcast or ITV will download the interview and take note using the Listen Again service. I would suggest that it could be worth the 30 minutes before they start talking about how Mobile will be an important element of Broadcast TV.

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