Sunday, October 29, 2006

Carphone told it must change to stay on top!

The Sunday Times Business Section has a detailed article on how Vodafone's cancellation of its contract might be good for the retailer. Having interviewed a number of "senior executives" Paul Durman has done a good job in analyzing the fact that CPW's success has come at the expense of friction with their suppliers, its just a shame that he seems unable to get anyone to go on the record.

I surpass the question is will Charles Dunstone understand that the last 17 years worth of success has been a result of the fact that his customers have been the mobile networks rather than the "punters" who walk into one of his 700+ stores? Or will he be able to find others desperate to take over the Vodafone contracts on his customer database as they become available at the end of the 12 month contract terms?

The article out lines that Virgin Mobile are "keen" on getting their hands on Vodafone's former contract customers. I wonder if the Vodafone customers are keen to experience the "customer" service of NTL?

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