Thursday, October 19, 2006

Goobile tells us about ASK's new service

Over the last few weeks I have stood at mobile events and listend to Google's view on the Mobile Search market. Whilst some of what Google was happy to reveal in "lifting its skirt" has meant I want to ask for more detail, which they are not prepared to do.

In catching up on blogs today I saw Walter Adamson's post on what ASK is doing to make mobile serch work. What looks like something that works well on a small screen and provides fast results gets my vote. Only question is that it's at present an American solution, how soon before it causes problems for Google and Nokia in the mobile search world in Europe?

I guess what ASK are experiencing is the fact that the brand does not necessarily lead consumers to think that they are innovators in the search space and so only look at the site after bigger brands have failed. This is all well and good in the fixed space, but when you are mobile your ability to refine and test serch requests is very short, especially when its raining and you are standing in the street!

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