Coke Machine's to sell Mobile Content

Inspired Networks have struck a deal with deal with Coke in the Republic of Ireland to sell mobile content from vending machines. Interesting expansion for Coke as they are looking to get more kids to keep drinking soft drinks following the "Jamie Oliver" backlash.

As well as getting the content "over the air" customers will be able to get content via Bluetooth. Whilst I have been an envangelist for Bluetooth for a long time I have to say that using it for content makes Digital Rights Management a headache and I have to ask just how will Inspired resolve disputes. How many times have we seen people punch a vending machine that does not give them an over priced drink or a chocolate? Just imagine how much more upset your going to feel when you buy a ringtone and it does not arrive especially when you have feed the machine with £3 plus in small change ;-)