Last Thursday I was up in Oxford and managed to get a look at the launch of O2's trial into mobile TV. I was able to have a demo of what mobile TV might be.
Now the first observation is that since getting Broadband at home I watch a lot less TV, (no I am not part of the 29% who go BB for Porn, before you ask). Thus if I am watching less television because I think that most of what is produced is rubish why would I want to be able to watch on my 3G phone?
The next observation is that looking at the video I have downloaded since getting 3G it has been news reports on 7/7, cricket clips etc, rather than popular TV. The ability to get a download of last nights must see TV woulod be an aid at those watercooler moments. At times it does help to be able to share in others joy.
The Mobile networks just don't have enough bandwidth for streaming TV. The former CEO of Peoplesoft said that the average office worker spends 210 minutes a day at work surfing the web on non-work related sites. One of the businesses he is looking at writes software that allows companies to limit employee surfing rather than blocking it totally. If such filtering software where to be a success then the ability to watch on you phone could be a money maker if the pictures could be streamed.
My only issue is if we are to see TV on a phone is what is going to happen to make it safe? It seams that most people do not regard the rules on using your phone to make calls, some even send text messages which is very dangerous especially if you are on the Motorway. The TV in my Car is limited to only show the picture if the car is traveling at less than 5MPH. What is the Mobile network going to do to provide a presence based lock on mobile TV? If my wife and kids are killed by someone looking at TV on a mobile whilst driving can I sue the Mobile company?
The Mobile Networks need to find data services to replace voice revenue. I am sure that Mobile TV will be one of many services trialed in an effort to get subscribers to pay for lost voice income. I am jst not sure that something as boring as TV can give the Networks the recurring revenue they need.