Orange have gone back to its roots in producing adverts that make you say thats cool but what has it to do Mobile Phones? Having been bought by France Telecom, Orange has lost a lot of its percieved value; thanks to campaigns such as "The Business Man" and "Phone Trainer". Perhaps with the new content alongside the new ads people will once again aspire to be bright and own an Orange phone.
James Enck posts on the Black Out advert and does not like it. Asking would Coke post an advert that says "A Day without Cook is Paradise". Just wait to he sees the Brazilian Street Sweeper!
The poster adverts that use the word OFF with a record collection that shows that at some times it is better to switch off are great. I like the adverts, if they get one stupid driver to realise that they are not capable of talking whilst driving or worse still if it stops White Van Man from texting whilst trying to run me off the road then they work for me. Also if it helps educate those that I meet that it is good maners to say that I wish to connect with you and so I will turn off my phone then we might just be able to get some work done.
Sometime we don't need to be connected. After all we do not see beer companies tell us that there product is great at breakfast!