How Apple Pay highlights ALL that is wrong with the App ecosystems

So last week Apple Pay launched in the UK on a wave of hype, the Usual Suspects were interviewed on now simple it was to use to buy coffee and travel on The Tube and now disruptive it was; using just an iPhone or your iWatch. To watch the reports the mobile phone was finally going to replace your wallet doing away with the need for plastic payment cards and finally mobile payments were going to take off after years of false dawns.

But hang on Apple Pay only works on Apple Hardware and quite a few people I see out in public don't have an iPhone preferring to have an Android device. Also there is an issue with just what banks payment services are available at this moment as not all card issuers are set up on Apple Pay. So far nobody I have seen has spoken about how Apple Pay will allow the user to ditch their wallet as  with this version of the App it allows only one card to be associated with the service at any time.  But hang on the thing it seeks to replace has more than one payment card and so rather than a replacement at present the service is an alternative as most wallets are see have six plus cards in.

The first week of use, judging by my twitter stream seems to be users explaining how those in retail did not know that you can pay by phone or the service failing to work as the EPOS didn't confirm payment and so they are having to revert to traditional contactless cards.

Rivals to Apple are now promoting that they have or will have there own App that allows the user to do just the same and so you can add that to Apple Pay on your phone or remove and replace it.

What we are not told is that the service is not a full replacement for Internet Banking, the lack of interface with Payment Service Providers means that it will not allow you to confirm account balances, review all transactions on your account or make direct payments.  These services should be available and they potentially could be very secure however the Banks and Mobile Networks are at a standoff as to pricing such interactions.  The Banks wish to pay the Mobile Networks 0.0001p per transaction, The Mobile Networks want 5p per transaction because the massive volumes make it necessary to invest in more infrastructure.  Given that the Banks charge retailers over 50p per transaction it does seem that the Banks are attempting to rip of the Networks, but then I would say that because I work for MNOs rather than Banks.

Why should be accept such a limited service in a mobile payment app? I want something that allows me to replace cheque writing at the start of every school term with a simple system that allows me to send money by text.  It's not difficult Africa and Asia have had such services for years now.

Does Apple have a roadmap that means they will upgrade the services as volumes increase and users demand more features or will Apple Pay be a service like visual voicemail a flash in the pan that is quietly killed off?  Apps are not the disruptive innovation a journalist will have you believe they are compromises because infrastructure for different markets does not have the ability to talk to one another and the owners of the different systems demand so form of entry fee.

Anyone doing Mobile Banking in the UK?

Mobilink have released its latest analysis of its customer base.  It says that the service is used by young families and new home owners.  So I guess that at the moment this is a service for the person concerned about budgets rather than someone looking to replace cheques to make P-2-P payments.

I talk to quite a few people about mobile usage and whilst I have been told about M-Banking by those from Pakistan, South Africa, Kenya, Nigeria, Uganda and America no one in the UK other than people working in the Banking Payments community have used Mobilink.  Thus I have to question the validity of the report.

Since 2005 I have been evangelising Mobile Banking, it is a service that I am confident will happen on all phones.  The technology is simple in that text based, browser based and Java solutions are available dependent on the type of handset and transaction you are attempting.  On a simple level once people replace bank details with a mobile number it will be easy to transfer funds by text rather than write a cheque, with a small fee more and more will also pay by phone rather than use small value notes and coins.

With the Banks looking at the cost base as well as their capitaisation I feel that they will seek to become more local and less international.  Using the mobile phone rather than Internet Banking will be a technology that the consumer adopts, too many of us share a computer but very few share a phone and so it is more secure and we almost always carry a phone whilst most of us have a static computer (even if it is a laptop).

New Report: Market is ready for Mobile Wallet

The latest report from John Devlin at IMS Research points out that the federated approach of the US, Japan and South Korea is gaining traction when it comes to Mobile Payments. "Strong Partnerships are being formed between Banks and Mobile Networks;" comments Devlin.

The reason - Improved coverage, greater uptake of feature phones and smartphones, higher mobile penetration and service availability have all contributed to this. As much as anything, greater demand from consumers, operators and financial stakeholders has seen the number of application developers and platform providers all multiply in numbers in recent years.

So can we expect these benefits to be seen in the UK?

I fear not. The way that UK Banks have adopted Faster Payments shows that the technology infrastructure is lagging behind in to many of the High Street Banks. With the rush to lend money the Banks have not invested in the systems needed to effect day to day current account transactions without those the ability to interface with a mobile phone to make payments will be very limited. The current difficulties within UK Banking means that they are looking for low cost solutions rather than high value. So we have to expect to be left on the hard shoulder let alone the slow lane when it comes to mobile banking.

Fierce 15 for 2008

Looking at the latest list of Start-Up in Wireless to follow from the Fierce point of view I was interested to see that mFoundry was one tipped for a bright future. Since first hearing of them they have managed to get funding from Bank of American and now serve 15 of the top 20 Banks in America when it comes to mobile banking. The PayPal P2P payment service on mobile is one that uses mFoundry.

"Effective mobile-banking marketing targets specific segments, such as business travelers, and highlights the ways mobile banking can serve the segments," said Tripp Rackley CEO of Firethorn at the Mobile Commerce Summit last month in Las Vegas. Marketing to specific groups also helps financial institutions gain more mobile users than just the early adopters, he added.

American Banker says that within 12-24 months ALL Financial institutions will use Mobile as a channel to customers. If this is right then mFoundry and Firethorn along with ClairMail and Yodlee will be at the centre of a very profitable industry. Javelin have been looking at the market for some time and Bruce Cundiff reports that almost a third of users are Paying Bills, almost the same are monitoring transactions and over a quater are transfering funds between accounts.

Whilst all these things excite me, I am frustrtaed by the fact that as a Customer of the Halifax I am at the back of the line when it comes to technology adoption. The way that the "Bank" has adopted faster payments shows that they are very much a follower when it comes to new technology.

More bad news for Mobile Services

I have spent the last few weeks looking at the boom in Mobile Banking in America. I have benefited from the excellent blog by Brandon McGee and LinkedIn's ability to contact the key people quickly to bring myself up to speed having focused on the Mobile Payments boom in the Emerging Markets.

The first thing that get me is just how much the Banks have spent on Adverts that educate Consumers to the fact that they can Bank on the mobile. Chase has spent $70M so far this year and others have matched that spend.

Wells Fargo have adopted the most diverse platform offering Customers the opportunity to Bank via SMS, Browser and Java Client. Bank of America leads the field with 1M customers after just 9 months.

That's the good new, the bad news is that the best way forward at present is a Simple solution that uses SMS because users are too dumb to find the Java ap once the have installed it and the networks use of content rendering solutions means that they can't present a consistent view via a browser.

So here in the UK we have a system that few have heard of and less are using. Mobile Banking is happening in the US and Payments are now at the centre of business plans in Emerging Markets as the channel to reach the Unbanked. In the UK we have little prospect thanks to the fact that mobile data is something that Consumers stay away from because of the assumed high costs. Will be held back because of a lack of clear thought or will it be because we are not financially literate?

The CEO of ClairMail is telling Banks in the US that mobile needs to be at the centre of their strategy because of the fact that it will drive Dialogue in the same way that Tesco's drives business with the Clubcard.

Wells Fargo are developing Mobile becuae it matches the profile of its customer base, this profile sounds like First Direct in the UK but HSBC do not seem to see the need for the service.

A few reference points for you, less than 70% of Americans have a Bank Account, under 40% have a Cell Phone. Yet they see the value in Mobile Banking not for Payments but rather in fraud protection and marketing terms! Here in the UK more people have a Bank Account and a Phone and yet we have no vissible services.

Mobile Banking is an ecosystem that needs to undertake defined steps if the Mobile is to replace the Walet. Without the simple account checking ability to educate users what hope does peer to peer payments have?

Mobile turns full circle

A few years ago when planning for the arrival of 3G I undertook a study of value added services which saw the idea that Vodafone might become a retail bank. Now we have Cat Keynes asking when will Nokia buy a Bank.

One of the issues when I did my work was regulation, A mobile phone network would not be able to invest in the infrastructure at the same time as holding customers money because of liquidity rules. (In today's market I have to ask if some Investment Banks comply with liquidity rules!)

Nokia becoming a bank is interesting it would give the likes of HSBC a run in terms of Brand. However the issue is that I do not think that they would want to be a Bank in the UK thanks to the fact that we spend more than we earn.

I am keen on mobile payments and Nokia have been keen to deploy NFC technologies. The issue has to be would Nokia want to be Bank rather than an enabler for all Banks. This is after all something that it has attempted to be in the past.

Thanks Mr Rockman for the heads up.