Have been thinking about the upcoming MWC2012 and rather than looking at what shinny new handsets will be shown and how the GSMA will be "helping" the industry move forwards through strategic alliances I have written a wish list of what would help the mobile industry move forward.
As we make major strides toward the fourth generation of mobile networks I would like to see the head of Ericsson lead the industry forwards with an honest assessment of the current state of deployment of 2G, 3G and 4G networks what they are capable of doing and how they need to be melded together to deliver quality of service and best speed possible. The need for better chip design and roadmap to LTE terminals capable of using the high-speed network. What networks need to do to match services with capability.
I want the CTO of a Major Mobile Network to stand up and talk about Security, Security, Security as the cornerstone for the business if we are to move towards cloud based services and leave behind the world of Apps. I am looking for a CTO who can tell me how his Network is secure, my Device is secure and finally my Data is secure. Once he can tell that all three are secure then we can start to talk about the quality of the network in terms of bandwidth and coverage to enable me to do stuff via the Cloud rather than solid state.
I would like a Politician to start talking about how the consumer needs to pay for the use of the resources they consume, how spectrum is a key resource and in an effort to stop people wasting it people need to understand the present model of billing is no longer fit for purpose. In an effort to aid the consumer his Government has stopped selling spectrum but rather is now licensing blocks to Networks and the effectively regulating them for poor services, once the network is built and running effectively they intend to tax the Networks on profits made. The Regulation of New Mobile Networks will be done of the basis of coverage and speed in relation to the population and to assist in the quick and effect build out of networks planning permission has been revised to allow replacement of old equipment with the latest without needing a new permit.
Can we have an evangelist from the Silicon designers who is capable of explaining why System on a Chip designs are a compromise whilst we await better batteries, how the new Wifi and Fixed Wireless Broadband standards will impact on the development of GSM standards and how at this moment there are no chips capable of covering all the available spectrum and thus Software Defined Radio is once again stalled. Will the industry representative also take a stick to the current trend towards smaller smartphones and point out that what is needed are designs that will get teens, blue collar and emerging markets doing more with mobiles?
Finally can Martin Sorrell talk about how marketing is killing mobile as only an idiot would expect advertising to generate the revenues needed to give someone a free phone. As we become more aware of the way data on our habits is sold what kind of fool would allow themselves to be ripped off? What Brand would coupon customers to such a level that they make no money, once to get someone in the shop fine but if you have to keep doing it then they are parasites not customers because they will never afford what you are selling. Effective marketing is about getting people with money to pay as much as possible for stuff, when they stops the business starts to die and finally goes bankrupt. Consumers use of mobile is different from fixed and so don't just think that it is a new media on which to send junk mail.
The above are my hopes, my expectation is that we will be talking about a few new handsets that will keep Android out in front of the iPhone, RIM still has not got what it takes to compete with Apple and Google and Nokia can still make great hardware. The GSMA will talk about m-Health being the next big market for mobile and Machine-2-Machine is going to be massive (it's not as big as they think because lots of smart-meters will use powerline technology rather than 3G) and look at the success of M-Banking.
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