Today's Observer has a short articles on how the new two year contract is not a good deal. They say that at the end of the term the consumer has a redundant handset!
Welcome to the Corporate World!
I am sure that by the end of the Summer all of the other networks will be pushing the same two year deals over the present eighteen month deals. In such a move the Consumer will be educated as to the real costs of telecoms, if we are still to get £500 handset then we will have to used to paying £35 for a few more months than we are at present or commit to a bigger monthly fee. Along with the SIM only deals that will allow consumers to see where the costs sit at present for the Networks I think that by the end of this year we will see a change in the perceptions of the mobile consumer.
We are just going to have to get used to paying for our handset in some form!