Vizrea a mobile web2.0 start-up

Last week I was invited to the European launch of Vizrea. This is a Seattle based start-up that has an impressive management team draw from Microsoft and Tivo among others. They have built a service that is more than just another photo upload play this is something that gives a two way connection and so a user can pull down other content to the handset. In the demo I was shown streaming video and music from a PC in the room and in the US which was converted on the fly and played back to me in a basement bar. Tagging and distribution of pictures was also every easy compared with other services. Looking on the web I have found the presentation they did at 2006 Demo at the start of the year if yoy want to get a flavour of what they are doing.

Only question I have is how would I have discovered the company without the kind invitation? How can Vizrea scale, the service is something that the networks will resist because it turns the mobile phone into no more that a fat pipe.

I will play with the service in the same way I have with others such as ShoZu, Litefeeds and WeeMe and see if it is something I keep on my handset or delete.