Tuesday, September 12, 2006

Orange gets inside the mind to push 'magic numbers'

Mother have created another sixty seconds of wonder for Orange with its new portal advert for the Magic Numbers service.

Now I know that Orange has form on adverts that entertain but tell the consummer nothing but this one just shows what happens when creatives do just that. I have to say that I would rather have adverts that get people to talk rather than show us a phone and say use it, and it's way better than "Hard Nosed Business Man". Guess I will have to wait until I next see one of my creative friends from media like Ged who can try and explain just how this short film gets over the fact that Orange will let me talk to one number for as long as I want for free as a reward for staying with them, and every six months I can add another number if I stay.

1 comment:

Ged said...

I have seen posters to support this campaign and I thought that orange was advertising its music download service featuring The Magic Numbers a beat combo popular with some of the young people.

It is crap customer and prospect communication but the high concept behind it may win the agency who did it an award. We'll see.

Even the name is crap, as De la Soul said '3' is the magic number ;-)