Gartner have a report to sell on how shops need to develop a M-commerce channel. Have they not seen that people want to get out of Pricechecking as no money can be made from such a service?
Expectations need to be adjusted. Whilst we are looking at the adoption of mobile services any that say that mobile data will be big in shops first needs to ask about in building coverage. Most shopping centres are very challenging when it comes to signal strength. The adoption of Radio Network Sharing might mean that coverage improves but I am not sure. The latest news from Arquiva is not bright, after all most of us are after Mobile free areas rather than better coverage.
It will be better if we can start to adopt payment services on Mobile and thus change the market rather than try and fit the fixed world into a phone.