Thursday, August 05, 2004

Sun Blog Sparks Novell Purchase Rumor

So Blogs might be bad for business!Following on from my post yesterday about Businesses and Weblogs this story on how Invester relations can be demaged when one of the senior execs writes what he thinks.

So if this is the standard by which others will be judged then Blogs and business will only be possible by the laywers and PR people. However we do see a large number of staff at Microsoft maintain their personal blogs. Last year we even had a contractor fired by Microsoft for photoblogging the delivery of new G5 Macs because it was an embarasement.

I still think that done well the Blog has a place within the communications strategy of a business just the same as online forums have in the delivery of customer support. One company that does seem to have done a good job at online communication with all its stajeholders is SAP, althought posting something once a month does not qualify as blogging in my book!


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