B.L. Ochman's weblog has an interesting take on businesses that miss the opportunity to Blog. This is something that I have been trying to understand for the last year, having read an interesting feature in the Harvard Business Review.
I have spoken to a number of senior PR types about how they plan to use Blogs all of whom say that they run their own site but do not do so for clients, the issue being one of how to get paid for such activity. Now one of the things I like about blogginbg is that micro publishing lets all of us attempt to be a thought leader. But (yes there had to be a but) the introduction of some professional writers can make a difference. Just look at how the Feature (a mobile telecoms site sponsored by Nokia ) does now that it has paid writers contributing. The other benefit is that with the readers ability to interact the copy becomes self policing, you remove the editor from the process but the use of a blog to push a product limits it effectiveness. The introduction of business into the Blogging world has to be a benefit because as a hobby we are faced with hobby sites, just look at what happened to George Micheal's site when he allowed anyone to post!