So where in the centre of the mobile universe?

Spent an enjoyable couple of hours today putting the world to rights with some guys I respect in the mobile ecosystem. After joking about now nothing can work unless it's invented by Steve Jobs and comes via an App we turned to trends developing now. Both said that they are considering relocating to San Francisco as at this moment it seems to be the centre of influence as to where Mobile is going. They say that at this moment it is where the money and brains are.

But wait is that true?

I fear that they may be drinking the wrong type of Kool-aid. Whilst at this moment in time everyone feels that the mobile industry rotates around planets Apple and Google these are bubbles similar to the property and internet hype. The risk is that the centring of focus in the Valley will limit the view of demand.

When it comes to adoption has the rise of the App been as successful as SMS, Voice Mail or Ring Back? Will history judge the iPhone and Android as nothing more than a ringtone?

If I were to start a new venture then my investment would be in machine-to-machine and/or mobile healthcare. Given that I would want to develop relationships that enable me to build and exit a business is the Valley the best hub? Should I chose to relocate could I cope with Americans claiming that they rule the mobile industry when they have no understanding of the global standards, have yet to come to terms with the pre paid market because of the idiosyncratic payment system in the US of receiver pays and coverage of mobile networks is patchwork?

But where would I set up?

Europe is fragmented with many small sites offering expertise when it comes to hardware/software/services but does not have the access to finance needed to develop start-ups.

India has lots of Engineers but does not seem to have the ethnographers needed to offer a usable interface. It would be like returning to a Motorola Razr, wonderful to look at but a disappointment to use on a daily basis.

Japan offers money, wonderful networks and engineers looking to develop things people will use. However very few make call on a phone and so what we see is pocket computers as we head towards the cloud.

Where would you set up to have the best chance of success?

Guess that Six Sigma does not work

BusinessWeek wrote a feature on how Motorola blew it after their results.

Motorola when I worked for it was at the centre of the Mobile Industry with business units that sold airtime, built infrastructure and made handsets.  At the birth of the mobile industry they had a position that none could rival.  

Before the phenomenal success of the Razr they had similar control of the handset market with the StarTAC (which was the last Motorola handset that I owned). The problem with ALL handsets from Motorola was that whilst they looked good and had great reception compared to other handsets it all went wrong when you turned them on.  Despite comments from Customers and Consumers Motorola decided that it new best when it came to user interface and so at a time when others were making handsets that did not require an Instruction Manual they persisted with a solution that required a Personal Tutor!  

Motorola were excellent at helping emerging markets build mobile infrastructure and were one of the first to take minority stakes in Operators.  This fact meant that they were prepared to transfer engineering skills in a way that others did not.  However the role played on the War on Terror has limited the growth of Motorola in these markets.  It is difficult to mount an effective marketing campaign when the TV News has US Military with the Motorola Logo on their helmets, all the product placement that you have on US TV is pointless.

The growth of Mobile Networks means that the airtime business is no longer viable and Motorola exited the industry after the internet bubble.  

The collapse of the integrated model means that the management of Motorola stopped having the data necessary to make decisions from their internal systems.  This failure was compounded as Motorola retrenched to the US and so was developing solutions for just one customer base rater than being a true Multinational.  When I was leaving Motorola they were promoting Six Sigma as the  management tool on which to run the company.  I guess even if you have reduce the error rate down to just 1 in a Million if that mistake happens to be at the very top of the decision tree then it is fatale.  

Motorola is in a deathspin, regardless of the quality of the executive management and the breadth of contacts it has stopped looking to Europe as a customer base.  The only debate is how long will it take to die?  Its interaction with Apple proves that the Engineering focus  is still core to Motorola and so it is unlikely to find salvation in Android.  Cut off half the headcount is not about growth but rather the preservation of cash and so with Mobile World Congress approaching I expect to see long faces from those still carrying Motorola business cards and from the alumni shaking heads about the fall of a giant.

Photo comes from Science Museum in the UK