Reading today's Telegraph I start to see analysis that BT returning to the Mobile Market might not be a great idea. Whilst this is a start I don't think that it highlights the problems such a deal presents to BT.
The investment that in buying EE BT is making is 3 times that they have made in Superfast Broadband AND Sport. This is just the table stakes, having joined the Mobile poker table they will have to double down if they are to fulfil the terms of the 4G Spectrum Licience. This is at a time when the sector is shrinking rather than growing.
The way that EE was formed has seen the culture of the business very much free of Civil Servant style management, something very different to BT. Thus in buying a Mobile Network will the Executives be brave and allow it to stand alone, would they be allowed to by the Regulators? If they place the mobile unit as a subsidiary of BT Retail I predict that many of the members of staff that make the business work will exit in frustration if they can be persuaded to join in the first place. Most are likely to seek redundancy before the transaction closes.
In Gavin Patterson BT have a CEO who is all about Marketing with little understanding of Engineering. This could well be a problem when it comes to developing products that utilise the new Mobile Asset. At this moment in time BT are building three 4G core networks for use by customers in the UK thanks to the structure placed upon it by Regulation. These networks will be used to deliver different products none of which have a proven demand. The last time BT owned both fixed and mobile assets it saw potential for converged mobile phones and invested heavily in projects such as the BT Bluephone which were commercial flops. I fear that they did not learn for such follies and will once again squander millions that could be spent upgrading fixed networks or boosting the income of sportsmen and women.