Thursday, August 02, 2007

We don't need no TV on our Phone

Today's Guardian reports that we are not a nation of Television addicts when it comes to watching on your mobile.

Now I have long said that Mobile TV is this years MMS, Gaming ...... in that this is an application that the user has not asked for but rather the Marketing Department thinks we will pay for. When you look at the Far East mobile TV works because the population density is such that choice is limited when you live in a tiny apartment and the nature of work means that watching TV when you are having lunch works. The content you have to remember is not broadcast but side loaded on the whole.

Now the Networks are not interested in side loaded content because it does away with the network and stops the user from using the phone to send texts etc.

Perhaps a few more reports that show Mobile TV is a dead donkey and the networks will drop the idea and focus on improving the voice quality. I have to report that too many calls have been dropped or of poor quality on my 3G handset this wonderful English summer. At the height of the flood watch I had to revert back to my land line because I needed to make a call and could not relied on Orange to maintain the call.

1 comment:

Ged said...

I've always been puzzled by this DVB-H and the likes of Sling Media's mobile offering