Tuesday, January 30, 2007

Sony Ericsson is growing fast

iSuppli released its latest report on the handset market this week. The big news is that Nokia is still the worlds biggest handset maker, and Sony Ericsson its most successful when you look at the growth numbers.

"Sony Ericsson is targeting its entire product line at the mid-to-high range of the market and just recently has started entering the emerging low-cost handset market,” said Tina Teng, wireless communications analyst at iSuppli. “This has contributed to the company’s accelerated growth in 2006. Plus, Sony Ericsson’s products appeal to every regional market globally, because its camera- and music-enabled phones hit the sweet spot in terms of desirable handset features.”"

Now the interesting thing for me is that iSuppli looks at the electronic components supply chain to get its intelligence. The data they provide that does interest me is the reference points on how much individual handsets cost in terms of bill of materials. But how do they work out that a handset manufacturer is developing a stockpile for a new product rather than building its current models? I for one will await the updated numbers from M:Metrics to see what the gap is between the two reports before making too many claims about the fall of Motorola and Samsung for example.

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