When the Guru shows that he is as deep as a puddle

Haymarket publish a number of weekly Marketing magazines, the biggest is Marketing which comes out every Wednesday. Mark Ritson writes every week on Branding and this week he puts Vodafone under the microscope (very good as it has been under a lot of pressure). The error is in the second paragraph were he writes " Fortunately for its chief marketing officer, Peter Bamford, Vodafone has so many problems that he and his campaigns are unlikely to come under the spotlight."

Later on Wednesday we are told that Mr Bamford is leaving his post having lost out in the internal warfare currently under way with the Vodafone board.

The intereting play will now be who are interviewed and offered the role of Chief Marketing Officer at Vodafone. I guess that Mr Ritson will not be one of those asked for possible names.