Monday, January 09, 2006

Social Pressure as a tool of change

Over the weekend was talking with a few friends on the differences between the Japaneese mobile market and Europe. One of the most interesting points was the comments about how using your phone in public to make a voice call is seen as extremely rude, and thus only undertaken in the case of emergency.

Now, whilst I am not saying that we adopt the same level of social control here in Europe, some form of correction might be useful when it comes to making calls whilst driving. Just as we have managed to reduce the number of drunk drivers by using social presure over the last twenty years perhaps we can start a "hang up on the driver"?

The simple logic is that the person at the other end of a call needs to be convinced that in speaking to a driver is wrong and what they should do is say "pull over or call me when you are not driving". Such actions would see more of a change than hoping that the Police will actually enforce the law.

No comments: