Tuesday, June 14, 2005

BT Bluephone Launch

The Business says that BT will give Bluephone the Green Light this week. A friend called this evening to tell me that the PR launch is tomorrow and was I going and what should he ask given the opportunity.

My thought was how are BT going to package Bluephone and who was the phone aimed at?

BT settled on Bluetooth when that was the most viable technology for a connection to a fixed line base station. Now it is clearly obvious that a Wi-Fi connection would be superior and rumour has it that version 1.1 will substitute Wi-Fi for Bluetooth.

Nonetheless BT looks determined to press ahead with an offering that will be outmoded virtually at launch.

The difference is that BT's service - in conjunction with Vodafone - will enable a landline call to 'hand over' to a cellular link. We all know how badly that technology worked with 3G where 2G to 3G calls failed to make the link reliably for ages. Why should the Bluephone perform any better?

And anyway, the real answer is to use one of the few existing GSM plus Wi-Fi handset to make a Skype connexion via a home base station and then swap to cellular outside the home.

BT needs a very clever trick up its sleeve to make the Bluephone fly. Including a new name for the Bluephone.

1 comment:

Digital Evangelist said...

Following the press junket yesterday others have managed to view and comment on the BT Fussion launch. The best is James Enck who has posted a projection on just how BT could make the numbers. Guy Kewney over at Newswireless asks just what's the point which has been picked up by The Register.

So now we have the details of BT's big plan for convergence with its 21CN. My question is just who will both and why should they?