Blogs in the machine

Weekend FT has a feature on how some Blogs are not as trustworthy as those written by Journalist. Now as a well written article its well done it argues that the ability to take on the mainstream media(MSM) technology has allowed us all to post comment.

The issue is that how do we establish the credability of the writer of a Blog. Some of those bloging have stong principles however others can be bought. In the technology world we have the recent spat between Engadget and Gizmodo over sponsorship of CeBIT reporting. The guys at Engadget had declined the money and when their biggest rival took Siemens cash with strings attached they published just what they had been offered and why the turned it down. Now in the MSM when were we told that the wonderful luxury hotel holiday was the reult of a free trip from BA?

The difficult issue is that we all have our price, the question is one of context. You can get we to evangelise your technology for a realatively small amount my soul costs more!