A Big Opportunity for the Smallest Screen

Multicasting has started to feature large on my radar screen at the moment. For the last few years it has been called tomorrow's internet. Now we have Nokia & Crown Castle in one corner and Qualcomm in the other developing technology that allows broadcast quality messages to be sent to a select group similar to videoconferencing and teleconferencing.

Now the delivery of mobile video is something that I am not that impressed with at present, a two minute highlight video is not broadcasting but with the development of multimedia services based around the same technology used for Freeview makes for a very different case. To start off with we have mobile networks looking at quality networks built with little/no latenacy, then we have the coverage limited to specific areas. What we could see is an opportunity for venues such as golf courses capable of showing replays without the benefit of big on site screens.

Is the development of such a service the content golden egg, or is it just another pipe dream? I for one will not be a fan, the though of listening to breakfast TV when stuck at the points on the tube is just the thing that would send me into a rage rather than sedate me!