Lucy Kellaway in the FT today reveals the latest dvd from accenture. She like me asks just why have they decided to release short storries on ten employees to the entire company?
The UK Managing Director says that it helps build teams if they understand each other. The PR Speak is "These short stories were wonderful, and to know they are about people we work with made that much more enjoyable."
Perhaps with accenture needing to once again restock on new staff they are trying to show that the company is diverse and does understand work life balance. If so I am not sure if it will help attract experience staff to move to accenture. In the UK I am confident that it would be a turn off with people affraid that they would be asked to feature in the next video if they revealed any personal issue. (Now if I were cynical I could say that such shorts would reduce the calls to personnel asking for personal time.)