Thursday, October 07, 2004

Let me take you by the hand

Just been talking to one of those I met at the Symbian exhibition earlier this week who thanked me for helping navigate the show.

They said that in most of the shows they attended time is short and what is needed is someone who can scout the exhibits and arrange meetings with people who understand the product they are premoting rather than hijacked by hospitality girls harvesting business cards and handing out freebees. Is this not the function of the event organisor?

If you want me to give up time in my busy diary don't you have to facilitate a great experience. The fall in the market has ment that the bloated show has ended (only downside is that the level of goodies have fallen) and so it does not take too long to scout the site. Does it need better PR from the exhibitors to promote the features and benefits of their clients?

Would you be prepaired to pay for a show guide who walked you to your meetings and insured that you got face time with the relivant people on the stands?

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